Storytelling English

Storytelling English

“People don’t want more information. They are up to their eyeballs in information. They want faith—faith in you, your goals, your success, in the story you tell. It is faith that moves mountains, not facts.” (Annette Simmons)

Many people think that inspired presenting is the prerogative of a select group of people gifted with charisma. What they don’t realize is that the secret of an enthralling presentation often lies not in the speaker’s delivery but in the extent to which he or she tells a story.

Register for this training

Storytelling training and the campfire

Your presentations are well structured and yet you see your audience’s eyes glaze over at times. You wonder how to make your presentations more exciting and inspiring. You want them to strike a chord with your listeners, to keep them on the edge of their seats. The reason your presentations sometimes fail to captivate your audience may be the level of abstraction. Abstract information (“These innovative challenges ensure that our organization can resume its place in the driver’s seat…”) tends to go in one ear and out the other. We understand what the speaker is saying, but the information leaves us cold. Indeed, if you were to make an MRI scan of someone’s brain while they were listening to an abstract account, you’d see very little brain activity. To engage emotionally, we need palpable images, concepts so real that we can picture them. That’s why appealing presentations incorporate anecdotes, metaphors or analogies in addition to abstractions and arguments. Speakers who use these elements are practicing storytelling.

Storytelling gets listeners to engage with your content on an entirely different level. Because your listeners can then picture what you are saying in their mind’s eye, you can appeal to their emotions. Another advantage of storytelling is that your audience will remember your presentation better. But before you start coming up with juicy stories, be aware that there’s a big difference between telling tall tales around the campfire and storytelling that is appropriate for business presentations. Before you get started, you need to know what you are doing. Not every story is suitable, nor does every story work.

During this one-day course, you’ll learn how to combine intelligent data with storytelling. We’ll show you which elements of storytelling are appropriate in a professional environment. You’ll learn techniques that you can use in all sorts of situations: presentations, meetings, or one-to-one conversations. The course teaches you the ins and outs of influencing others through storytelling.

Storytelling training course

  • We’ll show you how to influence your listeners at different levels: intellectually, but also emotionally.
  • We’ll reveal what storytelling can help you achieve. You’ll learn to illustrate your arguments using anecdotes, metaphors and analogies.
  • We’ll teach you how to use storytelling to make your point and make it persuasively. A statement such as “We have a lot of experience” tends to go in one ear and out the other. You’ll learn to relate anecdotes that get your listeners thinking, spontaneously, “They have a lot of experience!” Your listeners will find this more convincing.
  • You’ll discover how to track down interesting stories and use them professionally.
  • You’ll learn the Ten Commandments of Storytelling and how to apply them.
  • We’ll give you examples of successful and less successful illustrations, so that you learn what’s best in your own work situation.
  • You’ll work with a seasoned trainer whose background is in the world of television and film scenarios.


During this course, you’ll find out how to match your stories seamlessly to your message. Read Natalie Holwerda-Mieras’s article about storytelling in Marketingfacts [in Dutch].

1 day

Number of participants
Maximum of 6 attendees

Price 2019
€ 840,-. Includes the digital Storydesigner. Excludes 21% VAT. Excludes location costs € 80,-


Code Dates
19.L.1 Day 1 do 10 okt 2019 Open
Locatie Amsterdam

“Practical, useful and immediately applicable to my daily practice.”
Marijke Hovestad, projectmanager Creatieve Industrie, Syntens

“Very educational, very profound.”
Analist ABN Amro

“Great to do!”

“Everybody should follow this training. It provides basic skills to get to a higher level and to keep understanding each other.” 
Saskia de Jongh, communicatieadviseur

“Stammering, I started my first presentation this morning. The trainer knew how to break my timidity with her sparkling attitude, focused tips and advice. Now at the end of the day, I already feel like a storyteller.”

“Beautiful training. I learned a lot about bringing the story back to the core, making it really interesting.”
Suzanne van Dokkum, eigenaar Juni & Co

 “Practical, but also inspiring.”

“Very good training. The personal attention is nice. Good alteration between theory and practice. Directly applicable to work. Leads do change.”